Industry
Automotive
Client
Nissan
Designing for High-Intent Buyer Conversion
The structural logic of this redesign focuses on the "First 60 Seconds" of a user's visit. By prioritizing a high-density "New Arrivals" feed and a filtered inventory engine, I stripped away the traditional dealership clutter. This wireframe-first approach ensures that accessibility and regional offer visibility are baked into the site’s DNA, creating a reliable foundation for the high-fidelity visual experience.
